Hey, I’m
Founder of Divyastha
and Build.Traffic
Entrepreneur, content &
brand strategist
I am an entrepreneur, YouTuber and digital marketer with 9+ years of hands-on work across content creation, social media and brand building — balanced alongside a Bachelor of Architecture at NIT Rourkela.
I have helped businesses grow through content strategy, performance marketing and web development. I founded Divyastha, a media and digital products company, and Build.Traffic, a creative growth agency — delivering 1,000+ projects across 14+ brands spanning real estate, EV and automobile, wellness, fashion and hospitality.
Years of experience
Brands & ventures
Cumulative content views
Projects delivered
Founder
Oct 2017 — Present
A media and digital products company producing YouTube and social content that has reached 10M+ cumulative views. Expanded from content into commercial creative work — websites, high-performing content and performance marketing for client brands.
Founder
Jan 2025 — Feb 2026 · 1 yr 2 mos
A creative advertisement and consultancy agency built around turning video content into traffic engines. Designed and built the agency website, and ran video marketing strategy end to end.
Founder
May 2025 — Jan 2026 · 9 mos
A minimalist India-based clothing brand built on a no-tags philosophy — clean pieces without loud logos. Built the Shopify store and owned digital growth across content, creatives and Meta Ads.
Feb 2025 — Aug 2025
Built a community for a luxury fashion brand, reaching over 1,000,000 people in under a month, and headed content production.
Sep 2024 — Aug 2025
Created advertisements and managed content while developing new ways to expand the brand’s reach.
Mar 2024 — Sep 2024 · Jaipur
Supported content creation and marketing for an e-commerce wellness brand.
Apr 2022 — Aug 2024
Wrote and published stories for a platform capturing Odisha’s untold journeys and cultural heritage.
Jan 2018 — Jan 2020
Built moklogy.com as a self-taught 8th-grade student out of curiosity about the internet — the early route into building websites and small applications.
Performance Marketing
Real Estate · India
Scripted and edited video ads, wrote copy and ran Meta Ads end to end. Generated 100+ qualified leads in a single day and 100,000+ video views.
Website & Content
Real Estate · United States
Designed and built the company website and managed digital content across Instagram and YouTube — short-form video, carousels and Meta ad creatives.
Content & Creative
EV / Automobile · United States
Produced short-form videos, reels, carousels and platform-specific creatives — concept and scripting through editing and design.
Content & Creative
Residential Care · United States
Planned and produced videos, reels, carousels and promotional material for an assisted-living community, handling copywriting, editing and motion graphics.
Content & Creative
Stone Veneer · United States
Short-form video, social graphics and Meta Ads creatives showcasing craftsmanship for a stone veneer manufacturer and builder.
Web Development
Wedding Photography & Film
Designed and built a premium website and advised on content strategy, social creatives and digital advertising.
Education
Bachelor of Architecture · 2024 — 2029
Architecture training that shapes how I approach structure, hierarchy and craft in everything digital.
Education
Global Diplomacy · Aug — Sep 2023
Foundational coursework in international relations and foreign policy.
Award
NIT Rourkela
Scripted, directed and edited a short film on anti-ragging awareness.
Milestone
Since 2017
Creative, marketing and web-development projects across 14+ brands and three countries.
Open to collaborations, brand-building and creative growth work. The fastest way to reach me is email.